CVC Capital Partners Acquires Sunday Natural for $875 Million
CVC Capital Partners, a prominent private equity firm, has successfully secured the acquisition of German vitamin and supplement manufacturer Sunday Natural for approximately $875 million. This move solidifies CVC’s significant presence in Germany, winning the bid against rivals such as Bridgepoint Group Plc and Partners Group Holding AG.
Founded in 2013 and headquartered in Berlin, Sunday Natural has rapidly ascended within the health and wellness market, offering a diverse range of over 1,000 nutrition products. The company, having served more than 1 million customers through its direct-to-consumer platform, achieved an impressive revenue of around €100 million in 2022.
This strategic acquisition aligns with CVC Capital Partners’ broader commitment to expanding its portfolio within the health and wellness sector, particularly in the flourishing market for vitamins and supplements. The $875 million valuation reflects the perceived value and growth potential of Sunday Natural. With the acquisition pending regulatory approval, this marks a significant development in the evolving landscape of the health-conscious consumer market.
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